Saturday, 9 June 2012

Innotribe announces semi-finalists for Startup Challenge Belfast

Innotribe announces semi-finalists for Startup Challenge Belfast

Europe’s most promising innovators in financial services will go on to the final at Sibos

Brussels, 6 June - Innotribe, SWIFT's initiative to enable collaborative innovation in
financial services, is holding the European leg of its annual Startup Challenge in Belfast
on 14th June. The competition will bring Belfast's most promising entrepreneurs together
to win the opportunity to successfully grow their business with consultation and funding
from SWIFT, Society for Worldwide Interbank Financial Telecommunication. Semi-finalists
of the Belfast Innotribe Startup Challenge will pitch their innovative business ideas to a
panel of the financial industry's leading angels, VC's and decision makers. The winners
of the Belfast Startup Challenge will go on to compete against the winners from
New York and Singapore for the $50,000 prize at Sibos in October.

Innotribe focus on creation and collaboration and has selected 15 semi-finalists
whose business ideas identify and address important gaps within the financial
technology sector. Matteo Rizzi, Innovation Manager, Innotribe says, "The goal
is to bring Innovation and technology expertise within the FinTech eco-system
together. The first two legs of the Startup Challenge in New York and Singapore
were a great success and I look forward to providing the opportunity to talented
entrepreneurs and promising start-ups in Belfast."

This year's semi-finalists are:

Digital Shadows
Digital Vega
Funding Options
Global Business Register
Nimbus Core
Platform Black
SEIN Analytics

Playmoolah won ‘Top Startup' at the Singapore leg of the Startup Challenge and
will be at Sibos competing against the other finalists. Min Xuan Lee, Co-founder,
said "We were surprised by the amount of support and love we got from the event!
Winning the Singapore leg by audience vote truly showed that people appreciated
 the problem and felt the true need for financial education from a young age, and
agreed with our methods of starting with kids and parents with real-world impact.
 We had a couple of banks and investors approach us to explore further possibilities."

Pendo Systems won ‘Top Innovator' at the Singapore leg of the Startup Challenge.
 Pamela Pecs Cytron, CEO, said "Far too often, those considered ‘too big to fail'
view us as ‘too small to succeed'. That is not only unfair, it's wrong. To win ‘top
innovator' at the Innotribe Startup Challenge is an honour and I look forward to
the opportunity of meeting key players in the industry at Sibos."

The Innotribe Belfast Startup Challenge will be held in conjunction with the
Innotribe@Belfast conference 13-14 June. The conference facilitates innovative
 idea generation for the banking industry which is stimulated through a variety
of interactive and creative workshops. It will offer participants the opportunity
to address the challenges of alternative currencies, consider the increasing
role of telecommunications companies as they partner with financial services
firms, as well as exploring the innovation processes within tier 1 banks and
how internal innovation impacts corporate culture.

View comments from
Innotribe Startup Challenge New York here:

For further information about the
Innotribe Startup Challenge please visit:

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Innotribe Belfast please visit:

About Innotribe
Launched in 2009, Innotribe is SWIFT's initiative to enable collaborative
innovation in financial services. Innotribe presents an energising mix of education,
new perspectives, collaboration, facilitation and incubation to professionals and
entrepreneurs who are willing to drive change within their industry. It fosters
creative thinking in financial services, through debating the options (at Innotribe events)
 and supporting the creation of innovative new solutions (through the Incubator,
Startup Challenge and Proof of Concepts (POCs). It is through this approach,
the Innotribe team at SWIFT is able to generate a platform that enables
 innovation across SWIFT and the financial community.

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