Wednesday, 14 November 2012

Arekibo, announces new corporate site

Pictured are Martin Casey and Emma Hayden 

Arekibo, the digital business consulting company, has today announced that a new corporate website created by Arekibo for CRH, one of the world’s largest building materials providers, has received international recognition as it has been shortlisted as one of the top four  FTSE 100 corporate websites, alongside British Land, Centrica and Imperial Tobacco at the prestigious IR Society’s Best Practice Awards 2012.

With a market capitalisation of over €10 billion, CRH is Ireland’s largest publicly quoted company. In addition to Dublin, it’s listed on the FTSE 100 index in London and on the New York Stock Exchange.  With more than 27,000 shareholders across the world, CRH wanted a new, fresh website to provide a highly dynamic online platform to communicate with stakeholders, both existing and potential.

Based on its in-depth digital business consultancy experience, Arekibo was chosen to plan, design, build and manage a new corporate website for CRH, to enhance communications with its global investor community, customers and other stakeholders.

Arekibo worked closely with CRH to understand its primary objectives and evolving communication needs, and then delivered a new online platform providing a consistent, interactive experience across all browsers and devices.  A new content management system was developed to automate the publishing process, enabling CRH to produce and publish engaging, relevant and up-to-date content.

For its investor community, webcasts of key investor briefings are broadcast live.  Copies of investor presentations, annual and interim reports, CSR reports and interim management statements are all available online. News releases are published in the media section immediately after release to the stock exchanges.  CRH’s website has also been integrated with Reuters digital platform to provide live online financial data, incorporating intuitive charts, from Dublin, London and New York stock exchanges.

The new website is built to improve the user’s experience at all times.  It’s fully indexed for all search engines, has been designed to be responsive, is easy to navigate, with quick downloads and is visually appealing with strong use of relevant images to re-enforce CRH’s brand. All information can also be received in a highly personalised manner, allowing web users to select relevant information while browsing and add it to a virtual briefcase for printing or export to PDF.

Martin Casey, CEO, Arekibo, said, “Working with Ireland’s largest plc, we needed to deliver a digital solution to CRH that would complement its leadership profile online. To be a finalist among the top four FTSE 100 corporate websites provides a great endorsement of all the great work carried out by both our team and CRH.”