Monday, 7 January 2013

Simply Zesty and Tibus Digital are merging


UTV Media plc is pleased to announce that its two digital marketing agencies Simply Zesty and Tibus Digital are merging to form one of Ireland’s largest digital agencies, trading as Simply Zesty, with operations in Dublin, Belfast and London.
Nigel Robbins, Group Commercial Director, UTV Media plc said: “Simply Zesty and Tibus have been working closely together in the last year to assist an increasing number of clients whose marketing strategies require a strong digital presence. With the combined strengths of both of our digital agency businesses, we can now offer leading brands an unrivalled creative digital marketing and technology service across Europe and beyond. This merger creates what we believe will be the largest digital agency on the island of Ireland and one with an accomplished track record and an impressive portfolio of first-class clients.”
Ken Fitzpatrick, CEO of Simply Zesty said: “We are delighted to be merging with our sister agency, Tibus Digital. Clients are looking for a single digital agency approach that can provide both creative and technical excellence. We can now provide the full range of digital services under one virtual roof with a dedicated and highly experienced team of more than 50 digital professionals under the Simply Zesty brand.”
Simply Zesty was set up in 2009 and was acquired in early 2012 by UTV. It has a background in creative-led social media campaigns and clients include Britvic, Unicef, Teradata, Sony and Littlewoods. The agency expanded in 2012 by setting up a UK office.
Tibus Digital has its roots in website and application development. It has been in business for more than 15 years and has been part of UTV since 2008. Clients include Bank of Ireland, Failte Ireland, The Post Office and Northern Ireland Electricity.
The digital infrastructure division of Tibus will continue to trade under the Tibus brand, further building on its preeminent track record established over 15 years. Tibus provides a full range of hosting services for websites and databases, including public and private cloud hosting, content delivery and streaming services, and high-end connectivity solutions for businesses across the UK and Ireland.