Tuesday, 26 February 2013

Freemium exchange for mobile publishers at MWC 2013

Direct from Mobile World Congress 2013


MassiveImpact Ltd, a provider of performance mobile advertising, introduces today its new Freemium Exchange at Mobile World Congress, revolutionizing mobile publishers’ traffic monetization. The new model increases publishers’ earnings by eliminating all ad serving commission fees while guaranteeing full monetization of publishers’ inventory.

The Freemium Exchange Model connects publishers to leading ad networks’ CPC and CPM offers with a single point of integration, free of ad serving or exchange commission fees. The new model further increases publishers’ earnings by connecting them to a new segment of performance advertisers.

“We boost publishers’ earnings by using technology to simplify the value chain, cutting out the middleman,” says Sephi Shapira, MassiveImpact’s Founder and CEO. “This needs to become a publisher-centric market that uses intelligent targeting and acts fully transparently, focusing only on productivity and resulting in more revenue for the actual creator of the mobile traffic – the publisher.”

MassiveImpact’s Real Time Performance technology is a unique new ad serving approach, matching advertisers’ offers with publishers’ specific visitors, based on the users’ mobile behavior and purchase history. Due to this innovative patented technology, MassiveImpact is able to offer an unprecedentedly accurate and relevant personalized ad serving technique that drives up both publishers’ traffic value and advertisers’ digital advertising ROI.

“Our mobile performance offering has led us to develop a technology that tracks user activity beyond the click on a banner, which is the industry’s current standard practice. We gain insight into users’ activity along the lifetime of the product, and then carry that data over to the new Freemium Exchange, allowing us to double our publishers’ bottom line in most cases,” says Shapira.

MassiveImpact currently works with hundreds of top global gaming, m-commerce, financial and entertainment brands to create and deliver tailor-made mobile ad campaigns, addressing advertisers’ specific needs, in virtually any market around the world.

MassiveImpact is the only mobile marketing platform that guarantees an ROI on mobile ad budgets. Advertisers pay only when a predefined goal is fulfilled: an online purchase, app install or in-app purchase, allowing mobile advertisers to plan out their marketing budget, with a pre-set definition of expected results.

The new Freemium Exchange is now available to qualified global publishers who own a mobile traffic source, whether it is a mobile site or an application.