Monday, 18 March 2013

SponsorPay Creative Workshop

Tuesday, March 19th:

SponsorPay Creative Workshop at 5 p.m. "How to engage with consumers in a cross-platform world?"

The attention of consumers is more than ever fragmented with mobile devices reaching mainstream status with no signs of stopping. As these new platforms generate new consumer behaviors, they also challenge the traditional relationship between brands and advertising. With mobile already more popular than TV, how can brands make sure they reach the right consumer on the right platform? This discussion will cover all things multi-platform engagement advertising with industry leaders. Attendees will also learn about different models/channels to best reach your objectives.

Wednesday, March 20th:

The Guardian Masters of Monetisation Leadership Roundtable at 2 p.m.

Leading practitioners on ROI in the burgeoning arenas of media, mobile, social, and technology in this special extended seminar.

Moderator: David Pemsel Chief Commercial Officer, GUARDIAN NEWS & MEDIA

Chris Bennett Director, EMEA, TAPJOY

Andrew Bibby SVP Global Advertiser Sales, SPONSORPAY

Bruce Daisley UK Sales Director, TWITTER

Joshua Graff Managing Director, LINKEDIN

Christian Hernandez Gallardo Director, Platform Partnerships, EMEA, FACEBOOK

Piers North Strategy Director, YAHOO!

Christian Peck Managing Director, ACXIOM UK

Rupert Staines MD Europe, RADIUMONE

Michael Steckler EVP, Global Business Operations, CRITEO

Phil Stokes Partner, EMEA TICE & Media Leader, PWC