Tuesday, 26 March 2013

SponsorPay Launches Mediation Platform, Partners See 30-40% Increase In eCPMs

New solution mediates performance advertising, app install, video and engagement campaigns from 50+ top agencies, DSPs and networks worldwide, as well as the company's direct sales teams in the US, Europe and Asia

SponsorPay, the value-exchange advertising company, today announced the launch of its new solution for the mediation of ad campaigns from networks, DSPs and agencies as well as direct-sold campaigns and house ads. Based on initial tests, the product is delivering a 30-40 percent increase in eCPMs for beta clients.

The SponsorPay Mediation Platform gives publishers access to 50+ top demand-side partners out of the box. It is also able to easily integrate almost any provider not already included.

Unlike other solutions in the market that simply stack offers from different providers, this platform takes advantage of historical performance data per campaign to compute platform-wide offer rankings in real-time using a proprietary algorithm that includes innovative de-duplication techniques.

"The mediation solution from SponsorPay delivers very effective yield optimization and consequently ensures the highest eCPMs in the industry," observed Lianwu Pan, CEO of Feelingtouch, the developer behind popular games Ninja Rush, Dragon Hunter and Eagle Nest.

"SponsorPay's ad mediation platform is our go-to solution for high-quality campaigns from top agencies and networks worldwide as well as the company's own direct sales force," echoed Gaƫl Bonnafous at Scimob of 94Seconds fame.

As a single-point solution for publishers, the platform simplifies ad-based monetization by also providing the following benefits:

Integration: Flexible plug 'n' play integration options for various products (video, offer wall, interstitial etc.) and cross-platform technologies (JSON/XML/API, Unity, Marmalade, Adobe Air, Flash)

UI/UX: Heavily A/B tested front-end elements and easily customizable interface options
Dashboards: In-depth reporting of KPIs (eCPMs, CTR, CR, fill rates, etc.) and revenues split by demand partner, as well as extensive ad filtering controls

"We believe in an open approach to monetization to drive the best results for our publishers while simultaneously ensuring a high-quality experience for users," stated Janis Zech, co-founder of SponsorPay. "Our Mediation Platform is the culmination of months of product development based on market analysis as well as feedback from our clients."

SponsorPay is a value-exchange advertising platform providing high-quality brand engagement for advertisers and driving user acquisition as well as content monetization for publishers.

Our innovative BrandEngage™ solution offers rich user-initiated experiences for premium brands including social video and engagement campaigns. Our platform also delivers industry-leading results on direct response campaigns for performance advertisers. Simultaneously, we enable publishers and developers of social, mobile and online games and apps to monetize non-paying customers as well as acquire loyal users in a cost-effective manner.

We work with thousands of partners, including leading publishers Zynga, Electronic Arts, Ubisoft, Outfit7 and Animoca, as well as renowned advertisers Coca-Cola, Samsung, Microsoft, McDonald's and Volkswagen, across platforms such as Facebook, iOS and Android.

Investors include Team Europe, Hasso Plattner Ventures, Kite Ventures and Nokia Growth Partners. The company is headquartered in Berlin with offices in San Francisco, Los Angeles, New York, London, Paris, Istanbul and Tokyo.

For more information, visit www.SponsorPay.com or follow @SponsorPay on Twitter.