Monday, 8 April 2013
MOBILE AD AGENCY SOLUTIONS PROVIDER, SAM4MOBILE, LAUNCHES; PROVIDES REAL-TIME SMARTPHONE AND TABLET CAMPAIGN INSIGHTS
Sam4Mobile, a mobile solutions provider for advertising and marketing agencies and brands, today announced its global launch. The company provides a real-time web-based suite of products that enable advertisers to better monitor and analyze their mobile ad campaigns through richer insights into how customers respond to and engage with ads across smartphones and tablets.
Based in Paris, France; London, England, and New York, Sam4Mobile’s S4M product is already used by a majority of the leading media agencies in France, including GroupM, Omnicom Media Group, iProspect, and Re-Mind, among others. Brands that have used the S4M product include the likes of McDonalds, Sony, BMW, Sara Lee, and HP, among others.
The company has already raised significant capital from private investors, and is in the midst of raising more capital to fund its international expansion. Sam4Mobile is led by founder and CEO Christophe Collet, a mobile advertising entrepreneur who previously was a co-founder and CEO of FollowCom, which was sold to SBW Paris in 2007, and was subsequently renamed Adenyo. He ran the EMEA operation for Adenyo, which was then acquired in 2011 by Motricity.
With the S4M product, agencies are no longer reliant exclusively on mobile ad networks, or the mobile operating system (OS) providers, such as Apple, Google, Microsoft, or BlackBerry. Customers license the S4M tool, and can replicate their web ad models, paying out when they collect revenue. S4M is easily customizable, and can maintain the same look and feel of a customer’s current software suite. S4M can track any indicator in real-time for any key performance indicator (KPI), and can track every conversion and perform every ROI calculation, for cost per thousand (CPM); cost per click (CPC); cost per download (CPD); cost per acquisition (CPA), and many others both in app or in browsing environment S4M manages and tracks every ad format, including video and rich media, such as HTML5 units, and can break down by campaign, ad format, ad network, placement, support, format and creative. S4M can track any app download campaign, rich media campaign, or CPC campaign across any geography, in real-time.
Sam4Mobile is addressing a problem that has plagued the effective measurement, namely, the lack of transparency and return on investment (ROI) data. Previously, agencies have had to rely exclusively on the publisher’s or ad network’s data, often triangulating amongst separate systems and methodologies. Now, Sam4Mobile aims to provide the first suite of real-time solutions for agencies to gain full control of the management and the output figures of their own mobile campaigns. With mobile ad spending worldwide set to approach $20.6 billion in 2015, and with the U.S. population to hit 25% tablet penetration in 2014, Sam4Mobile enables agencies to take greater control of their mobile ad spend with richer insights on a global level.
“Sam4Mobile is the first mobile agency tool created by mobile agency professionals. We have created a comprehensive, effective, and easy-to-use mobile ad campaign management solution for the agencies, and we can therefore bring a higher level of real-time mobile ad calculation for agencies and brands alike,” said Collet. “Every step of the mobile ad process is embodied in the S4M suite, and this brings greater control back to the agency. The mobile ad industry needs greater real-time transparency, and we aim to be the preferred collaborator for agencies across the mobile spectrum.”
The S4M product offers creative agencies a flexible tool to manage determine optimal set-ups for campaign distribution and can also replace creative, in real-time, to maximize ad placement and ad effectiveness. For media planners, all mobile and tablet inventory is integrated into the S4M product, which can also highlight the 10 most effective ad configuration – whether ad networks, ad vehicles, or ad formats – related to an agency’s campaign parameters and goals, based on the previous 18 months of transactions. Mobile ad campaign data can be sent to an agency’s proprietary system for data aggregation.
“The value of real-time mobile ad insight is now a necessity, and heretofore, it was not possible. We see a larger percentage of our mobile ad spend and where it is performing today – thanks to S4M – than we ever did previously,” said Bertrand Beaudichon, the vice president of Omnicom Media Group France.
The Sam4Mobile global presence includes, in addition to its Paris headquarters, an office in central London, headed by David Schruers, and an office in New York City, headed by Jacques Deregnaucourt.
"As business consultants and trusted advisors to our clients, we leverage our global experience, while utilizing the best technology and data to provide tangible insight and analysis to drive strategies that deliver dramatic and measurable results. It is for this reason that we chose S4M for our Mobile/Tablets campaigns," said Aude Marchand, Head of Tracking at iProspect France.
The S4M product is certified across global ad networks, including Millenial Media; Microsoft Advertising; InMobi; Google; Adfonic; Yahoo!; Orange, and YOC Group. It takes less than one month for S4M to connect with an agency’s local ad networks.
Posted by Editor in Chief at 09:39
Labels: LAUNCHES; PROVIDES REAL-TIME SMARTPHONE AND TABLET, MOBILE AD AGENCY SOLUTIONS PROVIDER, SAM4MOBILE