| 1 | Add Value
Constant marketing pitches don’t resonate well on social networks. Make sure the content you share educates, entertains or otherwise adds value to your community’s experience. |
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| 2 | Use Visuals
Whenever it’s possible, use a picture to communicate your message. Visuals are easily digestible and may prompt more click-throughs. Experiment with videos, which you can also embed directly into your online posts. Try to keep videos no longer than a minute. |
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| 3 | Acknowledge
When people interact with your brand through a post, comment or tweet, acknowledge them with a response. This demonstrates to potential customers that you value feedback. If comments are negative, respond and do what you can to remedy the situation. Take the conversation offline if necessary. |
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| 4 | Interact
Share relevant content your community members create. Sharing good content generates goodwill, credibility and further engagement. You don’t have to stop at sharing – try adding your own opinion to start a conversation. |
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| 5 | Integrate and Cross-promote
One post on one social channel will not reach your whole community, so integrate your channels and cross-promote. Published a blog post? Share the headline on Twitter, the images on Facebook and an excerpt on Google+. |
