A vital topic for all aspects of the modern-day enterprise, ‘Big data’ and our increasing ability to analyse in real-time and cost effectively is leading to innovation, optimised customer experiences, and smarter decision making.
On November 21st, Google invited you to learn directly from those who are utilising Big Data to great effect, and the technology driven marketing that is enabling them to do so. The event included presentations and panel discussions on key customer data themes including CRM, Social Media, Mobile, AdTech, Retail technology and Analytics, to build a cohesive vision of the customer data driven organisation of the future. Confirmed speakers included AKQA, Google, Asda, doubleclick, and Mr and Mrs Smith. Be inspired by a glimpse into the Future of Customer Data, and understand the steps you need to take to get there.