Wednesday, 18 December 2013

Irish Businesses Tweet Their Way to Success

One night last year Samantha Kelly was utterly frustrated at the lack of funding and support for startups and entrepreneurs so she started an online group to collaborate with Irish business owners.

As she had such a large Twitter following she sent out a tweet saying ‘it looks like we are going to have help ourselves here, let’s have an #IrishBizParty, tell me what you do and ill retweet it for you’.

Everyone started using the hashtag #IrishBizParty and it got ‘trending’ that night and she’s been running the weekly Twitter party ever since.

#IrishBizParty has grown to become of the most popular hashtags in Ireland. Samantha runs it voluntarily and businesses join in each week to help each other, do business together and run real-life meet ups.

The #IrishBizParty community now has over 4200 followers and carved the way for the former Dragon’s Den star, with a natural skill for ‘tweeting’, to help businesses grow their profile online.

Samantha set up Tweeting Goddess @tweetinggoddess, offering Twitter Account Management and Twitter for Business Workshops. She runs campaigns for companies and helps get them ‘trending’ when they donate a prize to #IrishBizParty, which runs every Wednesday night from 9 – 11pm.

Getting noticed on Twitter is important for any business to stand out from their competitors and be approachable. Increasingly more and more businesses are factoring Twitter in to their marketing plans, with more than 4.5 million small businesses worldwide on the social network.

Samantha, who won a Rabo Tweetie ‘Inspire’ Award in October, says many Irish business owners have signed up for Twitter but simply do not have the time to maintain their account, tweet or engage with customers and potential clients.

“Being online and available to tweet in real-time to an audience is all-encompassing and something many small business owners find overwhelming or do not know how to get started.”

Realising she could help get businesses in the spotlight through Twitter, Samantha recently launched her popular Twitter for Business workshops. Already she’s helped over 100 Irish business owners set up their Twitter accounts and learn tips and tricks for building an online social presence. She’s always very supportive with retweets when she spots someone new on Twitter and retweets to her 10,600-plus followers and encourages everyone else to be the same.

In 2014 she will present series of workshops at the Dublin Institute of Technology (DIT), the first being on 22 January.

“Irish businesses need to recognise the power of Twitter and understand how it really works to get the maximum benefits,” says Samantha.

“Without Twitter I wouldn’t have my own business or be able to help other businesses promote themselves online. Statistics prove that adults are mostly online from 10-11pm, however business owners haven't always the time to be tweeting then. It’s not just the time, but also learning how to use Twitter lingo, what interactions work and how to get more followers and connect to the right people.”


Wexford: 15 January - Rejuvenate your Business Workshop. Full day of Twitter, PR & Marketing, blogging tips, stress management and meditation. With guest speakers Ciana Aspell and Carol Faughnan. Creacon Lodge, New Ross, Wexford.

Dublin: 22 January - How to use Twitter effectively for your business. Arthur Ryan Retail Centre, DIT Aungier Street, Dublin 2.

Samantha will also be giving tips on how to get your business noticed on Twitter on Radio Active’s Goddess Hour this Saturday night December 21 at 10pm.

You can listen to her being interviewed live by Anita Whyte on or join in the conversation on Twitter with the hashtag #GoddessHour.