Blacknight CEO Michele Neylon has announced that he will speak at the Marketing Workshop for the Latin American and Caribbean TLD Association (LACTLD) on registry/ registrar relations.
The LACTLD Marketing Workshop will be held at the Hotel Porta in LA ANTIGUA, GUATEMALA. The workshop will run from FEBRUARY 18-19, 2014 and will focus on issues related to the marketing of ccTLDs. LACTLD is an association created to represent the region´s interests in domain name issues, promoting Latin American and Caribbean integration, as well as becoming a platform for the cooperation and exchange of information and experiences amongst regional TLDs.
Neylon’s session will take place February 18th, on day one of the workshop. The panel session is titled: Promoting Work and Collaboration Between Registrars and
ccTLDs. The aim of the panel is to empower registries to increase collaboration with their registrar partners. The panel will be moderated by Crystal Peterson of .CO. Neylon will be joined by panelists: Janelle McAlister (Markmonitor) and Vicky Ruiz (All Global Names / Herrero y Asoc.).
Neylon will also give a registrar presentation titled: “Work It: What Registries Can Do to Get the Most Out of Their Registrar Partners.” During the presentation, Neylon will give several tips for smaller ccTLDs looking to market more aggressively through the registrar channel.
“Many registries would be surprised to learn how easy it really is to have a great relationship with their registrars. At the end of the day, we both have the same goal: to promote and sell domains and there are several simple things that ccTLDs can do that will result in more registrations and a mutually beneficial relationship,” Neylon explains. “There are many growth opportunities as well for small Country Code TLDs, and EPP adoption doesn’t hurt.”
Neylon’s most profitable tip is for registries to make things easy for registrars: “When you make it easy for registrars to promote your TLD by providing basic marketing materials and consistent technical protocols you will be surprised by how much we will do in return.”
For more information on LACTLD please visit http://www.lactld.org/en/