Friday, 28 February 2014

Small business using more Video Conference says an o2 Survey

New survey from O2 out today  forecasts increased use of video conferencing amongst small firms. Being driven by increase in remote working (ie working from home, out of office) and the better and more affordable video conferencing available these days.

2014: Of those who already work from home at least one day a month, over a third (34%) believe that video conferencing will increase over the next 18 months as a means of communicating with colleagues and customers when outside the office. The findings are revealed in a survey for O2 Ireland by Ignite Research. Just 18% currently use video conferencing.

Commenting on the findings, Alan Brown, business director, O2 Ireland said: "We believe that the trend is being driven by two factors. There is an acceleration in remote working, as our own survey has highlighted and secondly, we are seeing increased availability of low cost, business quality video conferencing products."
He added that enterprise class video conferencing is now accessible to even the smallest one person company or SME because of its availability as a low cost cloud computing application. O2 recently launched a new business video conferencing option called Spontania for small businesses and SMEs as part of its digital solution suite of cloud services.

"We have entered an exciting new era with the democratisation of business communications technology in Ireland," added Alan Brown. "Technologies that were previously only available to large scale organisations because of cost, quality or IT infrastructure support are now accessible to start-ups, sole traders and SMEs. These days you don't even need a traditional office."

The biggest growth area in business communications over the next 18 months according to the O2 survey will be email from tablets and smartphones. Almost half of respondents (48%) expect this to increase. Email from the desktop is currently the most favoured form of communications used by 69% but one in ten (11%) expect this to fall.

Communications with colleagues and customers through social media sites such as Twitter or Facebook is second last in the league table of expected business communications growth areas according to the O2 survey. (See Table A). Just over one in five (21%) expect this to rise with 13% anticipating a decline.