Tuesday, 1 April 2014

Vodafone Ireland Enlists Doro To Bridge Digital Divide

Doro, the global market leader in easy-to-use mobile phones designed for seniors, is further expanding its presence in the Irish market. The handset manufacturer has secured a strategic listing with Vodafone Ireland which will see one of its 3G clamshell models offered across Ireland in Vodafone stores and online.

The sleek Doro PhoneEasy® 622 is a stylish clamshell mobile in a two-tone metallic finish. It was specifically designed for people who want to enjoy a fun, modern and useful mobile that can be easily set up and managed. The device is powered by the company’s remote management tool, My Doro Manager®, which allows content and settings on the handset to be managed from a secure online portal. This feature gives the additional benefit of a seamless and automated cloud back-up of the device’s data such as photographs and contacts. This unique offering combined with the exceptionally easy-to-use interface brings the user greater peace-of-mind, more enjoyment as well as increased control.

The handset provides the user with a wealth of inclusive design benefits including louder, clearer and amplified sound with tone adjustment, adjustable text size, a large brighter screen and an intuitive menu system for optimum usability. This device also offers video messaging – an intrinsic element of the company’s strategy to get Irish seniors online and better connected to their family and friends. Furthermore, there is also an embedded four day weather forecast application, external screen for caller ID and a built-in torch.

Chris Millington, Managing Director of Doro Ireland said: “After a short break we're delighted that Vodafone Ireland wants to reconnect with the Doro easy mobile story. We achieved great success in the past and I am sure this new product will see even greater results for Vodafone in the Irish market. We are committed to building this relationship and our investment in TV advertising will help us to solidify that.”

The Doro PhoneEasy® 622 will be available nationwide to Vodafone Ireland customers from 04 April priced at €99.99 for Pay As You Go customers and FREE on Billpay.