Thursday, 6 November 2014

NI businesses urged to 'get involved in the data revolution'

Businesses across Northern Ireland have been urged to grasp the opportunities presented by digital and “get involved in the data revolution” at this year's Digital DNA conference in Belfast.

Leading figures from BT, Google, Twitter and Paddy Power were joined by DETI Minister Arlene Foster MLA for the conference at Titanic Belfast on Thursday (November 6th).

The summit – sponsored by BT, Deloitte Digital, Wellington Recruitment, Arthur Cox and Invest Northern Ireland – is dedicated to boosting the productivity and profitability of Northern Ireland businesses through innovation and inspiration.

Commenting after the event, Enterprise, Trade and Investment Minister Arlene Foster said; “We live in a digital world, and businesses that ignore the digital dimension do so at their peril. Every aspect of business has been impacted by technology and those businesses that are embracing it across their operations are proving that it sharpens their competitive and commercial edge.

“Northern Ireland has particular expertise in areas like data science, cyber and digital creative and these have the potential to deliver real economic growth. We also lead the way with availability of fibre broadband and I would encourage more SMEs to make use of that and get involved in the data revolution.”

Founder of Digital DNA Gareth Quinn said: “We are delighted to bring together some of the world's best-known companies to share best practice within the digital space. Google, Facebook and Twitter are driving digital change in new and established businesses and hold the potential to help businesses here gain explore new markets.

"One of the big messages coming out of the conference is that we must invest in the younger generation and ensure Northern Ireland can realise its potential as a world-class digital hub.”

Over 100 attendees heard from experts in hospitality, tourism, leisure and commerce including: Frank McManus, BT; Shane Nolan, Google; Dennis Bree, Twitter; Edgardo Savoy, Paddy Power; and John Conway, Meteor Electric.

This year’s Digital DNA programme is a four-day series of events taking place in venues across Belfast. The final event is focuses on tourism is takes place on Friday November 7that Crumlin Road Gaol.