Wednesday, 2 December 2015

Ireland’s Leading Event Experts Share Secrets for Success at SideStage Conference

The changing nature of the events industry was under the spotlight in Dublin , as veteran and aspiring event professionals from throughout Ireland gathered for the inaugural SideStage conference.

The day-long conference looked at how to enhance Ireland’s event management industry, as well as current and future trends in events. It featured inputs from the people behind some of Ireland’s biggest and best-known events, including the Laya Healthcare City Spectacular, Other Voices, Hell & Back, Dublin City Marathon, the Bram Stoker Festival and Dublin Pride.

Key themes emerging at the conference included the impact that technology has had on events, and the need for multiple stakeholders to work in close collaboration to ensure the successful delivery of large-scale events.

SideStage was attended by 120 aspiring event professionals, and was run by Cuckoo Events.

Commenting today, Mark Breen, Co-Founder and Senior Partner at Cuckoo, said: “We believe this is the first time the events industry in Ireland has made a concerted effort to reach out to students and those hoping to work in events, and help them to gain practical information and skills.

“Over 70 industry professionals have contributed to SideStage, and all involved are giving their time free of charge. I think this demonstrates the appetite within the sector to continually improve the quality of events in Ireland.

“Event management – as an industry – has undergone huge change in the past 10 years alone. There is an increasing focus on professionalisation, and ensuring those working in the industry have the requisite knowledge and skills to safely and successfully deliver high-quality public events. In addition, new technologies are constantly changing the events landscape. What we heard about a lot today is how no event is complete without some form of social media promotion.

“In response to these changes, event management courses have sprung up in educational institutions throughout the country. While colleges are doing a great job of educating students in the theory of event management, however, they often lack the capacity to give students practical experience and skills. SideStage was aimed at addressing this gap, and we are delighted we received such a positive response from colleges, students and industry professionals nationwide.”

Contributors to SideStage included social media strategists Darragh Doyle and Ciamh McRory; representatives of Dublin City Council, An Garda Síochána and the emergency services; and a host of private and public-sector event professionals.

Further information about SideStage is available at: