Bounce rate is the percentage of visitors who leave your site after viewing just a single page.
A high bounce rate shows that your landing pages are making a bad first impression. They aren't delivering the information visitors want or else they'd check out more of the site.
Luckily, the solution is refreshingly simple: just ask your visitors what's wrong. In this guest post from industry-leading survey platform Qualaroo, we dive into why bounce rate is so important and how you can use on-site surveys to lower it.