Saturday, 14 January 2017

Square One to distribute Samsung Interactive products in Ireland

Trade-only distributor of audio visual products and printing solutions, Square One, is delighted to announce that it will be exclusively distributing a range of Samsung E-board Interactive products as of January 2017. 

The AV distributor will be managing the full E-board Interactive portfolio consisting of Samsung Displays 32” and above; Samsung’s offering for education; as well as new Interactive products for corporate and retail environments being launched during 2017. 

Square One, a Midwich Group company, sees the engagement positively for the AV channel, especially as Interactive displays are a key growth area within the sector. The distributor has a history of working with leading display brands, and this new partnership complements and extends existing touch screen options for reseller partners. Samsung has a strong presence in Ireland, and its products align to many different vertical markets from education to corporate, where there is shifting demand from standard LFD to ILFD. 

Thomas Brittain, Head of Display Channel Sales at Samsung Electronics commented: “It is great to partner with Square One on such a strategic category for Samsung. This addition enhances the full display range already provided by the Midwich Group and gives Samsung real focus in this area. We are particularly excited to work with the dedicated interactive sales team in situ and grow this category for both Samsung and Square One in 2017.” 

Garnett Stewart, General Manager of Square One said: “We’re absolutely delighted to be deepening our relationship with Samsung. As well as being the number one digital signage brand globally[1], Samsung has a UK and Ireland market share of 43 per cent for large format commercial displays. Samsung has a fantastic reputation for manufacturing high-quality displays. Their investment into R&D, for interactivity in particular, provides us with the confidence in delivering the most appropriate touch display solution across a number of markets including education following the recent announcement of ICT grants for schools nationwide.” 

Lloyd Platt, Senior Product Manager for Samsung Commercial Displays at Square One’s parent company Midwich, added: “We already have a strong relationship across various technologies and our value added business model has supported our resellers and system integrators with Samsung large format displays from digital signage solutions to multiple verticals including education, retail and transport. We have technical specialists with the right expertise, and now it’s natural that we now take Samsung’s Interactive products to market.” 

To support its resellers further, Square One is preparing to recruit dedicated Interactive Specialists to ensure that our customer experience and service remains unparalleled. 

Samsung Interactive products offer leading edge features that enable end users to customise and build the right solution; with options to utilise the inbuilt OS, plug-in the optional android box, and access the educational app store. This variety of options enables end users to benefit from as rich or as simple functionality as they require. Samsung has also focused on the end-end experience for deployment in a real-world environment. Additionally, the System on Chip (SoC) is unique as it allows complete management and control over a network and screens can be easily adapted for digital signage purposes.