Wednesday, 8 February 2017

Jameson launches NFC bottle for St Paddys Day

Every year Jameson celebrates St. Patrick’s Day by commissioning an artist to create a piece of original art for its limited edition bottle, and this year Jameson has taken this creativity a step forward by introducing the brand’s first ‘connected’ bottle. When the Jameson family crest on Steve McCarthy’s limited edition label is tapped with an NFC-enabled Android device, the user will get access to exclusive competitions and content.