Wednesday, 30 August 2017

Facebook And Google Dominate The App Ecosystem

Facebook and Google are dominating the US mobile app space, owning all of the top six apps with the highest reach and accounting for eight of the top 10 apps, according to comScore’s 2017 US Mobile App Report, which ranked the top 10 apps by their penetration, or reach, of the US mobile app audience.

The report shows how significant Facebook’s and Google’s influence is over the mobile app market. The two companies aren’t leaving much space for other publishers to get their apps in front of users.

US app users spend 90% of their mobile app time in their top five apps, making up 51% of total digital time spent.

BI Intelligence analyst Rayna Hollander has the full story.